Bita Small PicBita Massoudi. Bita is Founder and CEO of Strategic Business Decisions Consulting. She founded the firm in 2012 with the objective of applying new scientific learnings about the human brain and neuroscience to the art of business decision making. Through bridging neuroscience with business decisions making and value-based heuristics, the firm’s goal has been to help high-performing organizations exceed their aspirations. Bita received her PhD in Neuroscience from the University of British Columbia. Her Post-Doctoral Research was conducted at University of California at Berkley where she conducted advanced research on the functioning of human brain and memory formation. Bita has authored numerous scientific papers on the topics of developmental biology and neuroscience. As CEO, Bita is responsible for defining and designing the firm’s value proposition and go to market strategy. She is responsible for promoting the firm’s brand and driving business development activities to grow the business. she is also in charge of the day-to-day activities to run and manage the business including leading talent acquisition and recruiting.

Barry Massoudi. Barry joined Strategic Business Decisions in 2016. As Managing Partner he is responsible for client project delivery and ensuring quality delivery standards are achieved. Barry is an experienced management consultant, trusted adviser, & coach, with strong drive for achievement. He’s passionate about solving challenging problems and driving complex fast-paced projects. He passionate about data analytics and data storytelling and visualization. Barry’s experience includes leading large projects with Fortune 500 companies in a range of industries in High Technology, Telecommunications, Energy, Chemicals, and Distribution. Barry has previously held leadership roles at a number of management consulting firms. Barry is the author of “Do the Right Deal, Do the Deal Right: 35 success factors for mergers and acquisitions” and has published a number of articles on the topics of business management and leadership. Barry holds a Master’s degree in Engineering from McGill University and an MBA from University of Washington.