Leadership

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Bita Massoudi, Founder & CEO

Bita founded the firm in 2012 with the objective of applying new scientific learnings about the human brain and neuroscience to the art of business decision making. Bita received her PhD in Neuroscience from the University of British Columbia. Her Post-Doctoral Research was conducted at University of California at Berkley where she conducted advanced research on the functioning of human brain and memory formation. Bita has authored numerous scientific papers on the topics of developmental biology and neuroscience. 


Barry Massoudi, Managing Partner

Barry Massoudi joined Strategic Business Decisions in 2016. As Managing Partner he is responsible for client project delivery and ensuring quality delivery standards are achieved. Barry is an experienced management consultant and trusted adviser, passionate about solving challenging problems, and driving complex fast-paced projects. Barry’s experience includes leading large projects with Fortune 500 companies in a range of industries in High Technology, Telecommunications, Energy, Chemicals, and Distribution. Barry has previously held key leadership roles at a number of management consulting firms. Barry is the author of “Do the Right Deal, Do the Deal Right: 35 success factors for mergers and acquisitions” and has published a number of articles on the topics of business performance and leadership. Barry holds a Master’s degree in Engineering from McGill University and an MBA from University of Washington.


Our History

Strategic Business Decisions was formed in 2011 with the objective to apply new scientific learnings about the human brain and neuroscience to the art of business decision making. Through bridging neuroscience with business decision-making and value-based heuristics, the firm’s goal has been to help high-performing organizations exceed their aspirations. Today, we continue to bring business insights to high performing organizations and to help them accomplish more, at a faster rate, and make better business decisions.


Our Tag Line – Business Insights for High Performing Organizations

High performance organizations pursue commercial excellence through focus on delivering great customer experiences that build customer loyalty and unlocks tremendous value. Building this valuable asset starts with business insights and applying analytical and information-based approaches. Success also requires focus on creating high-performance organizational capabilities, technologies, culture and behaviors that are customer-centric and advances offerings toward outstanding customer experiences.

We aspire to be the one of the most influential and respected business advisory and solution providers by:

  • Delivering outstanding, measurable results for our clients
  • Create growth and career opportunities for our people
  • Build long-term sustainable value for all of our stakeholders

“We take a holistic approach to collaborating with our clients in advancing high-performance organizational capabilities, processes, technologies, and culture.”


Our Mission

At Strategic Business Decisions, the pursuit of excellence underpins all that we do. For our clients and our people, excellence brings the profound satisfaction of knowing we have delivered our best. Our mission is to devote to already accomplished and high performing organizations, our skills, our commitment, and our sense of purpose to help our clients make better decisions, faster than they ever thought possible.

Outstanding individuals bring distinctive qualities to their profession. Their shared attributes is their mastery, their total dedication, and their clarity of purpose. They recognize that striding towards excellence is the real reward — that the goal is not a finish line but continuously stronger performances. Imagine the influence and the advantage of a community of consultants that embodies these attribute throughout.

We help our clients leverage technology, improve productivity, increase profitability and gain and sustain competitive advantage. 

“We had to go through our own learning curve with respect to the client’s business and, concurrently, gain our client’s trust in our approach.”


Our Vision

At Strategic Business Decisions Consulting, our vision is clear: to help medium-sized and large, well-performing companies improve their performance through our business insights. We strive to be the standard of excellence at collaborating with our clients, and their leaders, to build high performing organizations. We help our clients exceed their aspirations and make a difference to their customers, their people, and their communities.

Each day we earn the right to work with great clients and help our clients and their organizations reach a higher standard.

As individuals, we strive to be agile and creative, constantly learning and growing, with a passion to bring insights to our clients and help them redefine and expand what is possible.

“Teams truly create our success. If I win, my team wins, and our clients win.”


Our Culture

Our culture is how we function and how we live our lives everyday. Together we create an environment in which great people do their best and are proud of their accomplishments. The character of our firm is defined by the way that each of us embodies the firm’s values.

“Our differences prompt us to challenge each other’s ideas, and this is good for our growth.”

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