February 19, 2018

LEVERAGING SUBSCRIPTION DATA FOR HIGH PERFORMANCE SALES SUPPORT ENGINE

Situation

Our customer a SaaS provider, was looking to enhance small and medium-sized customer subscription renewals and enhance customer consumption

Challenges

Customer renewals of SaaS subscriptions was lagging behind goals. Renewal efforts were not focused on key customers.

What we did

•Our team utilized analytics to identify patterns of behavior to enhance customer renewal rates, thus enhance customer retention and identify opportunities for cross-sell and up-sell
•Used SQL, data visualization, data analytics,  and predictive tools along with algorithms that enabled identification and segmentation of customers
•Designed and developed a high performance customer renewals engine

Results

•Enhanced customer consumption
•Enhanced customer retention
•Better employee training and roles and responsibilities
•Enhanced digital customer experiences
•Data and insights drive decision making

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