We provided an in-depth understanding of the level of effort required to support key announcements in order to determine the effectiveness of the recurring activities that go into marketing and launch of new products.
What we did
We set up a market and sentiment feedback to determine the outcomes of marketing campaigns and better decisions for investment and marketing spend. We provided tactical campaign support for targeting the best partners, customers and consumers, optimal messaging, identifying the most cost-effective mediums, and ideal timing for release of communications. We captured activity before, during and after key announcements such as web site interactions, visitor activities (views, pages, shares, posts), sentiment analysis, and tied these to each segment (such as Partner; Internal; Customers; Consumers).